Final Stretch will have some cartoon violence, no sex, alcohol, drugs or smoking and no bad language. It has a positive message i.e. not to give up and to make the most of life.
I want this game to be available to a younger audience. Despite the central theme of terminal illness, the game should be a fun game and the vibrant colours and cartoon style should make it family friendly.
I looked at Matt Groenings work and read an interview where he said that he wanted the Simpson family to stand out and he was going to make the characters a weird colour but as soon as an animator showed the Simpsons yellow he knew it would work. He said that “When you’re flicking through channels with your remote control, and a flash of yellow goes by, you’ll know you’re watching The Simpsons.”
There are a number of popular yellow cartoon characters including Sponge Bob Square Pants, Minions, Tweety Bird, Big Bird, Winnie-the-Pooh and Pikachu. The reason yellow is so popular is down to colour theory. A television uses the red-green-blue colour wheel rather than the standard red-yellow-blue model. Yellow and blue are complementary colours in the red-green-blue colour wheel. Because of how the cones in our eyes process light and the order in which signals for red green and blue light reach our brain, yellow is the most visible colour on the visual spectrum.
Yellow is a warm colour and is associated with energy and joy and optimism.
The Pantone Colour Institute, which invented Coke red and Starbucks emerald green, has invented Minion Yellow for the film Despicable Me.
Closely linked to cartoon colour for me is comic colours and they vary depending on the mood they are trying to convey but they generally have lots of red, blue and yellow with black and white.
Comic art always leads me to Pop Art and artists like Andy Warhol, Roy Lichtenstein, Richard Hamilton and Peter Blake. I also like when the colours are muted so I played around with that. Muting colours in the scene really helps to make the yellow stand out even more, and create a focal point for the player.
‘The Meeting’ or ‘Have a nice Day, Mr Hockney’ 1981 – 3
Images from the book 75 Years of Cover Art Marvel Comics (2014) D.K.
Millar, M (April 2017) Esquire